📅 Instant access to the full recording | 🙋♀️ Bonus Q&A Recording
✅ Lifetime access to replay & resources
Watch the full workshop recording and improve your profile alongside me, making real changes as you go - then keep building with the bonus Q&A recording, tool walkthroughs and checklist, all included.
One payment of £47
• 90-minute workshop recording • Watch at your own pace •
• Bonus Q&A recording included • Lifetime access •
Local Search Is Changing
People are moving beyond simple searches like "Therapist near me."
Instead, they're asking much more detailed questions, giving Google and AI Search far more context about exactly what they're looking for.
YESTERDAY
“Therapist near me”
NOW
“I'm looking for a therapist who specialises in anxiety, helps women navigate menopause and has evening appointments.”
The more specific the search becomes, the more Google needs to understand which businesses are the best match.



Your Google Business Profile helps Google & AI understand who you help, what you do and why your business is the right recommendation.
You know there's more you could be doing with your Google Business Profile. You just haven't had the time, confidence or guidance to tackle it.
THIS ISN'T just another webinar
Every business is different.
We explore how Google and AI Search use the information in your profile, so you can make informed decisions for your own business instead of following generic advice that doesn't fit.
AND you'll apply it to your own profile as you watch.
You'll finish with meaningful improvements already made, a clear understanding of why they matter, and the confidence to keep improving your profile afterwards.
Understand the why. Apply it with confidence.

Investment: £47
• 90-minute workshop recording • Watch at your own pace •
• Bonus Q&A recording included • Lifetime access •
1
Does Google understand exactly what you do?
The clearer you make what you do, the easier it is for Google to recommend your business.
2
Can Google tell where you work and who you serve?
Google needs to understand where you work and who you help before it can recommend your business.
3
Can Google trust your business?
Google looks for signs that your business is active, trustworthy and valued by customers.
Google doesn't recommend businesses at random.
It looks for those three important signals when deciding which local businesses to recommend. If your business could be stronger in one or more of these areas, this workshop will help you improve them.

Hi, I’m Jules White
I've spent years helping business owners understand how Google decides which local businesses to recommend.
What I love most is taking something that feels technical or overwhelming and making it simple to understand and even easier to put into practice.
During this workshop I'll explain what's really worth your time, what isn't, and help you improve your own Google Business Profile as we go.
No jargon. No generic advice.
Just practical changes that make it easier for Google and AI Search to recommend your business.
Your knowledge, passion and practical approach make a real difference.
The workshop was exactly what I needed. I thought I had already completed my Google Business Profile, but Jules showed me there was much more I could do with it. I have now implemented all of the updates she took us through, and I have a much clearer understanding of how my Google Business Profile can work for my business.
Dawn Griffith
Dawn Griffith Therapy

It was so educational and hey I got an order through my google profile yesterday and that’s all thanks to you.
Kim Allen
Inside Out Holistic Wellness
Your Google Business Profile already exists but you haven't looked at it properly for a while.
You rely on a steady stream of new local customers to grow your business.
You'd rather make improvements with guidance than try to figure everything out on your own.
You want Google and AI search to recommend your business more often.
You're ready to spend a couple of hours improving your profile instead of just learning about it.
You don't have a Google Business Profile yet, or you're having trouble accessing it.
You're looking for someone else to optimise your profile for you.
You're looking for an instant results rather than building consistent visibility.
You'd rather keep posting and hoping than build long-term visibility through Google.
You're not ready to roll up your sleeves and improve your profile.
You know there's more you could be doing with your Google Business Profile.
This workshop gives you the time, confidence and guidance to improve it with confidence.
One payment of £47
• 90-minute workshop recording • Watch at your own pace •
• Bonus Q&A recording included • Lifetime access •

A Google Business Profile that's already better than when you logged in.
Practical improvements made during the workshop.
A clear plan for what to do next.
Confidence to keep improving your profile yourself.
Lifetime access to the replays and workshop resources.
The WORKSHOP + A BONUS Q&A
This isn't another webinar where you spend 90 minutes taking notes.
Improve your Google Business Profile as you work through the recording, with practical guidance as you go. Then, when you'd like to go deeper, watch the bonus Q&A recording, where I work through real profiles and the questions people got stuck on.
Part one
The full 90-minute workshop, yours to watch whenever it suits.
Improve your Google Business Profile as you watch
Pause and pick it back up any time
Tool walkthroughs and checklist included
Lifetime access to everything
Part two
Q&A recording, where I go through real profiles and the questions people got stuck on.
Real profiles, real decisions, worked through in real time
The common sticking points - categories, pins, verification, service areas
Watch any time alongside your own profile
One payment - £47
• Full 90-minute workshop recording • Watch at your own pace •
• Bonus Q&A recording included • Lifetime access •
The Local Visibility Workshop is a practical, recorded workshop that helps local and hybrid (local plus online) businesses improve their Google Business Profile.
You work on your own profile as you watch, making real changes as you go, and you also get a bonus Q&A recording where I work through real profiles and common sticking points.
Yes. This workshop is designed for businesses that already have a Google Business Profile and want to improve it.
If you haven't created one yet, or you're having trouble accessing it, contact me and we'll work out the best next step.
Absolutely.
You don't need any SEO knowledge or technical experience. I explain everything in plain English and show you exactly what to do as you go.
Yes.
This isn't just a presentation. You'll work on your own Google Business Profile as you watch the recording, with time built in to make improvements as you go, and you always have the option to pause.
This is a recording of the workshop, which was run live.
You can watch it, pause whenever you like, and use it to work through the improvements at your own pace. You'll also get the bonus Q&A recording, where I work through real profiles and the questions people got stuck on.
In this workshop, we will focus on the highest-impact areas and help you make meaningful progress whilst watching the two replays. For best results you'll need to continue to improve and update your profile over time.
That's the best way to let Google know your business is still active and the best option for someone searching for a business like yours.
No. Everything is explained in plain English.
The focus is on helping you understand what matters and make useful improvements, rather than teaching technical terminology.
That's one of the reasons I created this workshop.
Google Business Profiles are increasingly being used by Google and AI-powered search tools when recommending local businesses. You'll improve the parts of your profile that help search engines better understand and recommend your business.
Every business is different.
Some people notice increased activity quite quickly, while for others it builds over time. The aim isn't quick hacks. It's to create a stronger profile that can continue working for your business long after the workshop.
This workshop is designed for businesses that rely on local customers.
If people can search for the services you offer in a specific area, there's a good chance it's relevant to you.
You won't be left on your own.
You'll have the replay and the bonus Q&A recording to go back to, which cover a lot of the questions people commonly hit. And if you'd like more hands-on help, you can join The Website Growth Club for step-by-step lessons and group support, or work with me one to one for guidance tailored to your business.
No one can guarantee a particular Google ranking, and if someone says they can - run away!!
Local visibility is influenced by factors including relevance, distance, trust, competition and the wider online presence of your business. The workshop will help you strengthen the areas you can control.
People are already searching for businesses like yours. This workshop will help you make sure your profile gives Google every reason to recommend you.
Investment: £47
• Full 90-minute workshop recording • Watch at your own pace •
• Bonus Q&A recording included • Lifetime access •