Tired of the social media treadmill? Download the free local visibility checklist

LOCAL SEO, WEBSITE & AI SEARCH Strategy
FOR ESTABLISHED SERVICE BUSINESSES

One website. Two jobs:
get found locally, and get found for what you sell online.

I help you connect the dots between your Google Business Profile, your website, and AI search tools. One practical plan to bring in steady enquiries - without the social media treadmill.

You've built a solid business. But your website isn't pulling it's weight.

The word of mouth works - locally, people know you. But enquiries stop at the edge of your postcode, and the online offer you've built isn't reaching the people it's meant for. Search should be closing that gap, and it isn't.


The usual answer is to post more. So you do, just to stay visible - with nothing to show for it once the post scrolls away.

Your website is the one part of your online presence you actually own. Structured properly, it turns up in "near me" searches and for what you teach or sell online - meeting the right people at the exact moment they're looking.

That's the difference between something you own and something you rent.

social media

Rented Audience

  • Algorithm changes wipe out your reach overnight

  • Content expires and disappears within 24–48 hours

  • Demands constant daily posting just to stay visible

  • Competes directly with endless feeds, ads, and noise

Your website

Owned Digital Asset

  • 100% owned and controlled entirely by your business

  • Optimised pages attract enquiries for months and years

  • Works quietly in the background without daily management

  • Captures people who are actively searching to buy

What happens when your website starts earning its keep:

🎯 Attracting a steady stream of your ideal clients – the ones who are actively searching online for your expertise.

Working 24/7 to convert visitors into customers, even while you’re focused on other things.

📈 Helping you grow your business and make more sales consistently, with less reliance on chasing leads through social media or paid ads.

😌 Giving you back precious time and energy, so you can dedicate yourself to your passion & enjoy the freedom you set out to achieve.

Your website can be your most valuable asset, bringing in clients day after day.
If yours isn't delivering, let's change that!

Hi, I’m Jules White

Website & SEO Consultant

I get it. You've built a successful business, but figuring out how to get your website visible in search can feel like another language.

After years of helping business owners (and running my own!), I know how an underperforming website can hold back even the most brilliant brands.

My passion is to demystify this for you. I offer practical, jargon-free website, SEO & AI visibility consulting to help growth-minded business owners like your understand what’s holding their website back and create a clear, actionable plan to fix it.

I believe in empowering you with the knowledge to achieve lasting website success.

read more about my story...

"Jules has an ability to break SEO related challenges down into easily manageable chunks, using jargon-free language, driving direct results.

Her support has increased my online visibilty, shaped my digital marketing strategy and ultimately increased my profits."

Sarah Biancardi

As featured in

Jules White Web & SEO Strategist Guest Expert The Female Entrepreneur Association
Jules White Web & SEO Strategist Guest Expert PR In Your Pocket Podcast with Jenna Farmer
Jules White SEO Consultant Guest Expert Adam Chatterly Beauty Business Podcast
Jules White Web & SEO Strategist Guest Expert PR In Your Pocket Podcast with Claire Feldman
Jules White Web & SEO Strategist Guest Expert Digital Dominators Podcast
Jules White Web & SEO Strategist Guest Expert Marketing Like A Mother Podcast
Jules White SEO Consultant Guest Speaker Cass Duffill
Jules White Guest Blog on Jules Brim Marketing Mxology
Jules White SEO Consultant Guest Speaker With Stephanie Smith
Jules White Web & SEO Strategist Guest Expert Dominate Your Niche Podcast
Jules White Web & SEO Strategist Guest Expert A Seat At The Table Podcast with Serena Shoup
Jules White Web & SEO Strategist Guest Expert The Virtual Summit Show Podcast
Jules White Web & SEO Strategist Guest Expert The Female Entrepreneur Association
Jules White SEO Consultant Guest Expert Adam Chatterly Beauty Business Podcast
Jules White Web & SEO Strategist Guest Expert PR In Your Pocket Podcast with Jenna Farmer
Jules White Guest Blog on Jules Brim Marketing Mxology
Jules White SEO Consultant Guest Speaker The Let's Get Visble Show With Janine Coney
Jules White SEO Consultant Guest Speaker Cass Duffill
Jules White Web & SEO Strategist Guest Expert PR In Your Pocket Podcast with Claire Feldman
Jules White Web & SEO Strategist Guest Expert Marketing Like A Mother Podcast
Jules White Web & SEO Strategist Guest Expert Digital Dominators Podcast
Jules White Web & SEO Strategist Guest Expert Dominate Your Niche Podcast

Ways To Work With Me

COURSES - Learn at your pace

Self-Paced Online Courses

Simple, actionable courses that get your website working for your business - no jargon, no overwhelm.

Work through them whenever it suits you and start pulling in more traffic and sales.

MEMBERSHIP - DIY with a plan

The Website Growth Club

An online membership with bite-sized steps to grow your traffic and sales, plus a community of business owners figuring it out alongside you - and me on hand when you get stuck.

Support, accountability, and a clear plan - all in one place.

CONSULTING - Done with you

Website & SEO 1:1 Consulting

Need an easy-to-understand audit or ongoing strategy support?

Get clear direction, confidence, and control over your website and SEO - so you finally know exactly what to fix and why.

1:1 SEO support, tailored to your business

Kind words from customers

Jules helped me really understand what was working and not working with my website.

She has a lovely kind presence and clearly knows her stuff when it comes to SEO.

Mallory Grimste
Mental Health Therapist for Teens and Young Adults

SEO For Podcasts Workshop Details:

💡 Level: Suitable for All Experience Levels

🖥️ Format: Replay From Workshop Over Zoom

💰 Price: £79

Transform Your Podcast Into a Listener Magnet 🌟

Ready to get your podcast heard by more people? This workshop makes it easy.

With straightforward SEO tricks to pull your podcast out of the shadows and into the spotlight it will help you:

🚀 Boost your show's reach – simply and effectively

🧲 Attract dream customers who connect with your message and want to work with you.


👩‍🤝‍👩 Be the best podcast guest ever, make a lasting impact and wow the host?

In this beginners workshop for Podcast SEO, I unveil the secrets of SEO specifically tailored for podcasts to help you experience the breakthrough your podcast deserves.

🎙️The Website Success Show Podcast 🎙️

The weekly show for established experts & business owners who want more traffic & sales through their website with less reliance on social media & paid ads!

Jules White Web & SEO Strategist

Website & SEO FAQs

Will SEO work if I serve local clients AND sell online?

Yes - in fact, this is exactly what I specialise in.

Most SEO advice forces you to choose between local map listings or generic blogging for a global audience. If you run a local practice, clinic, studio or store with an online programme, shop, or nationwide service, you need your website to do two jobs at once.

I’ll show you how to set up one clear, cohesive strategy that gets you found in local "near me" searches and ranks for what you offer online.

Does my website need to be on a specific platform?

Not at all. Practical SEO and high-converting copy work on any platform.

Whether your site is built on WordPress, Squarespace, GoHighLevel, FEA Create, Wix, Shopify, or Showit, the core principles are identical.

Search engines and AI tools care about clear page structure, relevant content, and genuine authority - not the software you used to build it.

Do I need to be tech-savvy or hire a web developer?

Definitely not. I don’t believe in overcomplicating things or drowning you in code.

Everything I recommend is broken down into straightforward, manageable steps you can easily implement yourself.

If there is ever a technical tweak that requires a specialist hand, I’ll explain exactly what is needed in plain English so you never waste money on work you don't actually need.

How do I know whether to join the Club or book 1:1 Consulting?

It comes down to how you prefer to work.

If you want a self-paced roadmap with clear, focused action steps, live community co-working, and regular feedback from me as you build momentum, The Website Growth Club is the ideal fit.

If you want dedicated eyes on your business, a bespoke SEO report (audit), or tailored strategic direction right away, 1:1 Consulting gives you direct, personal support.

(Still not sure? Drop me a quick message or book a free discovery call, and I’ll tell you honestly which path makes the most sense for where your business is right now.)

Jules White is Certified in Google Fundamentals of Digital Marketing
Jules White is Certified in the Brightlocal Academy's  Google Business Profile Management course
Jules White is Certified in Google Analytics
Jules White is Conversion Rate Academy Certified
Jules White is Click Minded SEO Certifie
Jules White BrightLocal Academy - Course Completed - GBP Eligibility

Want more clients without the social media grind?
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