Tired of the social media treadmill? Download the free local visibility checklist ➔
LOCAL SEO, WEBSITE & AI SEARCH Strategy
FOR ESTABLISHED SERVICE BUSINESSES
One website. Two jobs:
get found locally, and get found for what you sell online.
I help you connect the dots between your Google Business Profile, your website, and AI search tools. One practical plan to bring in steady enquiries - without the social media treadmill.
You've built a solid business. But your website isn't pulling its weight.
The word of mouth works - locally, people know you. But enquiries stop at the edge of your postcode, and the online offer you've built isn't reaching the people it's meant for. Search should be closing that gap, and it isn't.
The usual answer is to post more. So you do, just to stay visible - with nothing to show for it once the post scrolls away.
Your website is the one part of your online presence you actually own. Structured properly, it turns up in "near me" searches and for what you teach or sell online - meeting the right people at the exact moment they're looking.
That's the difference between something you own and something you rent.
social media
Rented Audience
Algorithm changes wipe out your reach overnight
Content expires and disappears within 24–48 hours
Demands constant daily posting just to stay visible
Competes directly with endless feeds, ads, and noise
Your website
Owned Digital Asset
100% owned and controlled entirely by your business
Optimised pages attract enquiries for months and years
Works quietly in the background without daily management
Captures people who are actively searching to buy
What happens when your website starts earning its keep:
Sustainable, Organic Visibility
Show up in "near me" map searches and nationwide organic & AI search, bringing in steady enquiries whether you posted on social media this week or not.
Higher Conversions, Less Guesswork
Turn curious browsers into paying clients with high-intent page structure and clear, human messaging that actually builds trust.
Freedom from the Content Grind
Rest easy knowing your website is working in the background 24/7, giving you time back to work with clients and run your business.
Hi, I’m Jules White
Website & SEO Consultant • Founder of The Website Success Hub
I’ve been building and optimising websites since 2007. I know firsthand how an underperforming website can hold back even the most brilliant business.
I don’t believe SEO needs to be shrouded in technical mystery. My passion is giving growth-minded business owners a clear, practical roadmap to get found across Google and modern AI search tools - and make sure your site actually converts when people arrive.
"Jules has an ability to break SEO related challenges down into easily manageable chunks, using jargon-free language, driving direct results.
Her support has increased my online visibilty, shaped my digital marketing strategy and ultimately increased my profits."
Sarah Biancardi
As featured in
A Simple, Practical Path to Website Success
one
Uncover What's Holding You Back
Pinpoint the gaps in your search visibility, local map presence, and messaging - so you know exactly where you're losing enquiries.
TWO
Know Exactly What to Fix First
Get a clear, prioritised plan for your core pages - what to change and why - so Google and AI search understand and recommend you.
THREE
Bring In Enquiries That Last
Your website starts doing the steady, ongoing work - turning up in search and bringing in the right enquiries long after the fixes are made.
How We Can Work Together
COURSES - Learn at your pace
Self-Paced Online Courses
Simple, actionable courses that get your website working for your business - no jargon, no overwhelm.
Work through them whenever it suits you and start pulling in more traffic and sales.
MEMBERSHIP - DIY with a plan
The Website Growth Club
An online membership with bite-sized steps to grow your traffic and sales, plus a community of business owners figuring it out alongside you - and me on hand when you get stuck.
Support, accountability, and a clear plan - all in one place.
CONSULTING - Done with you
Website & SEO 1:1 Consulting
Need an easy-to-understand audit or ongoing strategy support?
Get clear direction, confidence, and control over your website and SEO - so you finally know exactly what to fix and why.
1:1 SEO support, tailored to your business
You don't need a complicated 50-page blogging treadmill, and you don't need to become an overnight tech wizard. You just need your core pages to clearly communicate what you do, who you help, and why search engines should trust you.
Whether you join the Club to work through the steps alongside other business owners, or we dive into a private 1:1 consulting session, you'll leave with absolute clarity on what to do next.
Jules helped me really understand what was working and not working with my website.
She has a lovely kind presence and clearly knows her stuff when it comes to SEO.
Mallory Grimste
Mental Health Therapist for Teens and Young Adults
SEO For Podcasts Workshop Details:
💡 Level: Suitable for All Experience Levels
🖥️ Format: Replay From Workshop Over Zoom
💰 Price: £79
Transform Your Podcast Into a Listener Magnet 🌟
Ready to get your podcast heard by more people? This workshop makes it easy.
With straightforward SEO tricks to pull your podcast out of the shadows and into the spotlight it will help you:
🚀 Boost your show's reach – simply and effectively
🧲 Attract dream customers who connect with your message and want to work with you.
👩🤝👩 Be the best podcast guest ever, make a lasting impact and wow the host?
In this beginners workshop for Podcast SEO, I unveil the secrets of SEO specifically tailored for podcasts to help you experience the breakthrough your podcast deserves.
Website & SEO FAQs
Will SEO work if I serve local clients AND sell online?
Yes - in fact, this is exactly what I specialise in.
Most SEO advice forces you to choose between local map listings or generic blogging for a global audience. If you run a local practice, clinic, studio or store with an online programme, shop, or nationwide service, you need your website to do two jobs at once.
I’ll show you how to set up one clear, cohesive strategy that gets you found in local "near me" searches and ranks for what you offer online.
Does my website need to be on a specific platform?
Not at all. Practical SEO and high-converting copy work on any platform.
Whether your site is built on WordPress, Squarespace, GoHighLevel, FEA Create, Wix, Shopify, or Showit, the core principles are identical.
Search engines and AI tools care about clear page structure, relevant content, and genuine authority - not the software you used to build it.
Do I need to be tech-savvy or hire a web developer?
Definitely not. I don’t believe in overcomplicating things or drowning you in code.
Everything I recommend is broken down into straightforward, manageable steps you can easily implement yourself.
If there is ever a technical tweak that requires a specialist hand, I’ll explain exactly what is needed in plain English so you never waste money on work you don't actually need.
How do I know whether to join the Club or book 1:1 Consulting?
It comes down to how you prefer to work.
If you want a self-paced roadmap with clear, focused action steps, live community co-working, and regular feedback from me as you build momentum, The Website Growth Club is the ideal fit.
If you want dedicated eyes on your business, a bespoke SEO report (audit), or tailored strategic direction right away, 1:1 Consulting gives you direct, personal support.
(Still not sure? Drop me a quick message or book a free discovery call, and I’ll tell you honestly which path makes the most sense for where your business is right now.)
🎙️The Website Success Show Podcast 🎙️
The weekly show for established experts & business owners who want more traffic & sales through their website with less reliance on social media & paid ads
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