Google Business Profile – The Most Important Marketing Tool For Your Local Business

By Jules White | Updated: July 24th 2023 | reading time: 5 minutes

Google Business Profile – The Most Important Marketing Tool For Your Local Business


A Google Business Profile (also known as Google My Business) is one of the most important things you can do for your business!

Anyone who has tried to promote their business online knows that it can be a somewhat daunting task. Search engine optimization (SEO) can be time-consuming to set up and see results, and Google Ads can be out of the budget for many small businesses.

Fortunately, there is a happy medium between the two: Google Business Profile.

Google Business Profile is a free listing service provided by Google that allows businesses to control how they appear in search results. Claiming and verifying your listing is a fairly easy process, and it provides your business with valuable exposure on the world’s largest search engine.

This essential tool for local businesses allows potential customers to find your business easily and see what services you offer. In this blog post, we’ll look at the importance of a Google Business Profile and how paying an expert to set up your listing can save you time, money and get you seen as soon as possible!

What is a Google Business Profile and what are the benefits for businesses?

Any business owner knows that promoting their company is essential for attracting new customers and driving sales. One of the most effective ways to promote a business is through online listings. Google Business Profile is a free listing service provided by the search engine giant. By creating a listing, businesses can make sure that potential customers can find them when they search for relevant keywords. In addition, businesses can use their listing to provide important information such as their hours of operation, address, and contact information. Perhaps best of all, there are no ongoing costs involved in having a Google Business Profile (unless you choose to add Google Ad’s to the mix). For any business owner looking to promote their company online, Google Business Profile is a great option.

According to Ipsos Research, an up-to-date Google Business Profile:

  • Is 2.7x more likely to be considered more reputable.

  • Gets 7x more clicks.

  • Is 70% more likely to attract location visits.

  • Is 50% more likely to lead to a purchase.

What are the essential elements of a strong Google Business Profile?

To create a strong GMB profile, we need to start by creating a complete and accurate business listing for you.

This includes adding basic information such as

  • Business Name

  • Business Category

  • Business Description

  • Business Address & Pin on Map

  • Links to Social Media Profiles

  • Contact Information

  • Website

  • Business Hours

  • Logo & Cover Photo

  • Optimised Business Photos & Videos

  • Services and Products

  • Special Offers and Discounts

  • Customer Frequently Asked Questions

To create a strong GMB profile, we need to start by creating a complete and accurate business listing for you.

This includes adding basic information such as

Once the listing is complete, it’s easy to learn how to maintain it and the problems to keep an eye out for (such as people suggesting incorrect edits to your business). You can setup a link to allow you to encourage customers to leave reviews. Reviews can help potential customers learn more about the business, and they can also improve the visibility of the listing in Google Maps.

What’s so great about getting reviews on a Google Business Profile?

When customers search for your business on Google, your Google Business Profile listing is often one of the first things they’ll see. This makes it a powerful tool for promoting your business and building customer trust. Reviews are a key part of your Google Business Profile listing, and they can help to build credibility and drive traffic to your website. Customers are more likely to trust a business that has positive reviews, and they’re also more likely to click through to the website of a business with good reviews. In addition, reviews can help to improve your ranking in Google’s search results, making it more likely that potential customers will find your listing. As a result, taking the time to encourage customers to leave reviews on your GMB listing can be a great way to build trust with potential new customers.

How do businesses get a Google Business Profile?

Whilst the process of setting up a Google Business Profile for your business is fairly simple especially if you already have a google account, you might prefer to have a professional set it up for you, in which case, I can help. I’ll make the process easy for you, and you can just concentrate on doing what you love. You’ll fill out a simple form with the details I need and I’ll take care of getting your profile setup and optimised. We’ll need to create a Google account if you don’t already have one. Once that’s all done and your profile is set up, I’ll show you the easy steps to monitor your listing regularly and make sure that all of the information stays up-to-date.

Why is it best to use an expert to set up your Google Business profile?

Your Google Business profile is one of the most important tools for promoting your business online. It gives you a chance to showcase your products and services in a detailed way. While it is possible to set up your Google Business profile on your own, there are several good reasons to use an expert.

  • First, an expert can help you to optimize your profile for maximum visibility.

  • Second, an expert can ensure that all of the information on your profile is accurate and up-to-date.

  • Finally, an expert can provide you with valuable insights into how to improve your profile over time.

Ultimately, using an expert to set up your Google Business Profile allow you to focus on your area of expertise and on doing the things you love in your business.

How will a Google Business Profile set a company apart from the competition?

When customers search for businesses like yours on Google, they’ll often see a Knowledge Panel with information about your business (if you have a Google Business Profile). It’s estimated that around 50% of businesses don’t have an optimised Google Business Profile.

Your Profile helps you stand out from the competition by giving customers insights about your business such as your products or services, notable awards, customer reviews, and more. Plus, customers can use your Profile to contact you, get directions to your business, or even book appointments—all from within Google Search. In other words, having a Google Business Profile makes it easy for customers to learn about your business and take the next step, whether that’s visiting your website, calling you, or stopping by in person.

Where does a website fit in with a Google Business Profile?

A fantastic website combined with an optimised Google Business Profile are the perfect partnership!

When it comes to maintaining a successful business, having a great website is only half the battle. To attract customers and drive sales, you also need to make sure that your business can be easily found online. When combined with a well-designed website, an optimised Google Business Profile can be a powerful tool for driving traffic and generating sales.

If you don’t yet have the budget for a professionally built website, a Google Business Profile can help you get seen online – you can even make use of the (VERY limited) ‘website’ function on your Google Business Profile listing in the meantime.

In Conclusion

Setting up and managing a Google Business Profile listing can be time-consuming and confusing if that’s not where your strengths lie.

If you’re looking for help setting up or optimising and managing your listing, I’ll get you set up quickly and correctly, making sure that all your important information is included. In addition, I’ll help you to make the most of your Google Business Profile, using it to drive traffic to your website and increase sales!

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