🎙️🎧 Listen To The Website Success Show Podcast 🎧🎙️

Client Case Study - The Oxford Calligrapher

Transforming SEO Challenges into Clarity, Confidence, and New Opportunities

The Client - The Oxford Calligrapher

Jane, an award-winning modern calligrapher specialising in calligraphy courses, workshops, corporate calligraphy, engraving, and commissions, lost her organic traffic after migrating her website.

She needed help restoring her visibility and attracting high-value clients while scaling her business through sustainable marketing strategies.

The Challenges - Traffic Distaster

When Jane moved her website, she faced:

📉 A significant drop in organic search traffic, reducing her visibility and inquiries.

🤷‍♀️ Uncertainty about SEO and how to recover lost momentum.

📈 A desire to scale her business while reducing reliance on social media and paid ads.

Jane’s primary goal was to regain her online visibility and attract high-value clients.

The Approach - Bite-sized & Collaborative

Our collaboration began with an emergency Power Hour to identify and fix critical SEO issues caused by the migration.

We developed a recovery plan, resolving fundamental problems and restoring traffic to key pages.

Over several Bite-Sized VIP Mini Intensives, we tackled key areas of her online presence:

🔎 Conducting a website audit to address SEO and user experience improvements.

🔑 Developing a tailored keyword strategy to align with her ideal audience and luxury services.

📌 Optimising her Google Business Profile to attract clients locally in Oxfordshire and beyond.

🕸️ Refining her website structure and content to reflect her brand’s elegance and support SEO growth.

📝 Creating a long-term SEO strategy for sustainable, organic growth.

Each session provided quick wins and actionable guidance, empowering Jane to take strategic steps on her own and build momentum over time.

The Results

Through her hard work and our collaboration, Jane has achieved:

📈 Steady growth in organic search, as seen in the chart below.

🍾 A lucrative calligraphy contract with Ralph Lauren, secured through Google search.

🎊 A £900 corporate place card order, also discovered through search.

The graph below highlights the progress Jane has made, showing her recovery after the migration and the upward trend in organic search following our work together:

Beyond measurable outcomes, Jane gained:

💪 Clarity and confidence to take control of her Website & SEO.

👩‍🤝‍👩 Support and empowerment, enabling her to reduce dependence on social media and paid ads.

The hard work on my SEO (thanks Jules White!) and spending the time working on my business is really starting to pay off!

In Her Words

"As someone with a website but no real understanding of SEO, Jules was such a huge help to me. She helped me to understand where my website needed some more urgent work and helped me to work out where to focus some energy based on what searches my website has come up in.

Jules offered a brilliant combination of quick win solutions and where to improve SEO over time. I love that I learned how to take the actions myself through her specific guidance based on my own website’s needs.

This support was a great middle ground between a course and a done for you package, which was perfect for my budget and needs. !"

Need a Clear Plan for Your Website?

Let’s work together to uncover opportunities and create a clear website & SEO strategy for your business growth. Book a call to get started today.

BOOK YOUR FREE DISCOVERY CALL NOW >>

My recommended platforms

* this page contains affiliate links - if you decide to purchase FEA Create / FG Funnels I may earn commission, the price you pay remains the same. I only recommend software & services I believe in and use in my own, or my clients businesses.