Why is Planning a Website so Important?

There are a few key benefits to planning your website.

You identify who you want to attract and create content that speaks directly to them, encouraging them to work with you or make a purchase.

You clarify your website’s purpose and goals, ensuring every page is designed to guide visitors toward a specific action—whether that’s buying a product, booking a call, or joining your email list.

You improve the user experience (UX) by making sure visitors can easily find the information they need, navigate your site smoothly, and get a great first impression of your business.

You make it easier to add new content over time, ensuring updates feel intentional and add value rather than like an afterthought.

You increase your website’s effectiveness as a marketing tool, making it more likely to generate leads and sales consistently.

What’s the Best Way to Plan a Website?

There are a few key steps Jude follows when helping people plan a website:

1️⃣ Define Your Website’s Purpose

First, decide what you want your website to achieve and what action you want visitors to take.

➡️ Example: If your goal is to attract more one-to-one clients, your primary call to action might be booking a free discovery call.

2️⃣ Map Out Your Website’s Structure

Once you’ve defined your purpose and call to action, the next step is to create a site map—a simple outline of the pages and content your website needs.