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By Jules White | Published 7th October 2026 | reading time: 11 minutes
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"Even if you do nothing else... pop something on your homepage where people can get on your email list and make that a priority."
What would you look at first if your website had just been relaunched, it looked great, and you wanted it to start bringing clients your way without spending all your time on marketing? That's exactly where Jana from Tune in with Jana was when we sat down together for this live website and SEO strategy session.
Jana is a Website Growth Club member who supports professionals with stress, anxiety, burnout and self-doubt through hypnotherapy, somatic work and Kundalini yoga. Her new website was already in a good place, so rather than handing her a long list of everything, I picked out the changes I'd prioritise, and a lot of them were about making more of what she already has.
If you've recently launched or relaunched your own website and you're wondering what to do next, this is the order I'd work through it in, using Jana's site as the example.
A simple sign-up on your homepage or footer gives visitors a gentle next step when they're not ready to book a call with you yet.
Google isn't keen on anything below 16 pixels, I rarely go below 18, and good contrast between your text and background matters too.
Short videos created for Instagram can go on YouTube as Shorts, link back to your website and be embedded on your own pages.
Aim for under about 60 characters and remove wording that makes one page compete with another.
There's usually around a three month lag between the changes you make and Google noticing them, and removed pages can take even longer.
Before every audit, I ask the same question: if we met in six months' time and you were telling me about the amazing things happening in your business, how would your website be helping you with that?
Jana's answer was one I think most of us can relate to. She'd love clients to come her way without her having to spend a big chunk of her time working out how to reach new people. She wants her business to keep growing, with a little less effort on the marketing side.
Her website plays a very different role now. Before, she had landing pages that only worked when she promoted them hard on social media. Now she has a proper website where people can learn about her, her work and what working with her is like, see her different offers, and book.
That's a great place to be starting from. The next step is making sure the site gives people a way to stay connected, even when they're not ready to book yet.
Jana emails her list once or sometimes twice a week, which is fantastic. But when I asked how people sign up, it turned out the only way onto her list from the website was a freebie tucked further down her online Kundalini yoga page. She has quite a few freebies, they just weren't being promoted on the site yet.
Building your email list is a fantastic way to grow. It's so much more reliable that people are actually getting your emails than hoping they see what you post on social media, which is a big part of why I believe social media can be optional for your business.
So this was the first priority I gave Jana. Pop something on your homepage where people can get on your email list, and put it in a couple of places so nobody has to dig around to find it.
If the main call to action on your homepage is transactional, like booking a call, that's asking people to take a bigger step towards buying from you. Having something transitional alongside it, like joining your email list, gives people a next step if they're not ready to book straight away.
On my own website, I have a footer form where people can sign up for my newsletter without getting a freebie, and I get a notification whenever someone joins through it. It happens quite a lot. Some people don't want the freebie, they just want the weekly tips.
While we were looking at Jana's homepage, I checked her font sizes using a little plugin that lets me inspect the page. Some of the text, including her navigation menu, was 11 pixels.
Google isn't keen on anything below 16 pixels, and that's really the minimum you want for your site to be seen as accessible and not causing unnecessary friction. It matters for the people visiting your site too. We don't want anyone to have to get their specs out in order to read our website.
Your navigation menu is a really important part of your site. It's how people explore, find out more about working with you, find your programmes and spend time on your website, and that time sends signals to Google that this is a worthwhile site for people to be on.
I never tend to use less than 18 pixels. It does depend on the font, but 18 is generally quite safe. It's easy to think you need a smaller font on mobile, but if anything it's the other way round, so I'd aim for a minimum of around 18 pixels there too. Even small details like a copyright line at the bottom of the page could be 16 pixels.
While you're making those changes, it's also worth checking your contrast. Google wants to see enough difference between your background colour and your text colour. If you'd like to go deeper, I talked through this and other accessibility basics with Rachel Mess from the Inclusive Design Company in episode 125, Website Accessibility Basics: Small Changes That Help People and Search Engines. You'll find the link in the resources below.
Jana has a YouTube channel, but she hadn't uploaded anything for about a year. Even so, she keeps getting likes, comments and new followers. What stopped her uploading was simply the effort of creating new videos.
So I asked her about YouTube Shorts. Before the call, I'd had a look at some of her Instagram videos, and they're amazing. She has such a calming presence and such a clear message, and I'd love that content to be somewhere it's searchable.
The big benefit of YouTube is that it is a search engine. Having your videos there, and linking from them to your own website, helps Google make the connection between your YouTube channel and your website, and that can help grow your authority.
Jana already uses a tool that reposts content to different channels, so uploading her Instagram videos to YouTube as Shorts could be a very easy fix rather than something new she has to create. If she were starting a YouTube channel from scratch, it would be a very different conversation. But the channel and the videos are already there.
"Always point it back to your own domain."
There were a couple of linking tweaks too. Her YouTube channel was only linked from her online yoga page, but there's so much overlap between her yoga and her hypnotherapy work that it could sit alongside her Instagram and LinkedIn links across the site. And wherever she's pointing people, whether that's from YouTube or anywhere else, I'd always point them back to her own website, especially now she's building up her own website authority.
I'd also think about which of those short videos belong on the website itself. Hearing Jana talk is a really fast way to get across what she's like to work with. Once videos are on YouTube, they're much easier to embed on your own pages, so people can watch them right there, whereas with Instagram they end up off on Instagram.
I do this with episodes like this one. They go onto my blog with the YouTube video embedded, so you can watch or listen directly on my website. It helps people, and the bots, understand that your YouTube channel, your website and everything else are all the same business. My website is the hub of my business, and I shared more about pointing everything back to it in how I use content I own to grow without social media.
Google quite often rewrites your page description, but your page title is worth getting right. Ideally, you want to keep it under about 60 characters.
On Jana's in-person Kundalini yoga page, the title included her business name and "somatic hypnotherapy" as well. You don't really need your business name in there, and the hypnotherapy wording belongs on her hypnotherapy page.
The reason this matters is that if her yoga page title is talking about somatic hypnotherapy, it's competing with the page that's actually about somatic hypnotherapy. A clear title tells Google exactly what each page is about, something like in-person Kundalini yoga classes in Ireland.
Even if you did nothing else but trim the excess, that would help. Inside The Website Growth Club there's a keyword research module that walks you through validating a page like this.
I asked Jana whether she had a blog anywhere else, like Substack, and I was glad to hear she didn't. She'd blogged about five years ago, but without any search optimisation, so it felt like effort that didn't give her anything back. Since then she's written the odd article on LinkedIn, and she'd been resisting going on Substack until she worked out the best place for it.
For a business like Jana's, I think bringing her thought leadership onto her own domain is one of the real opportunities. If you have lots of services, like a salon or a clinic, you might not need to blog to build up the content on your website. But once Jana's core pages are working for her, blogging could really help her type of business.
The big draw of Substack is being able to monetise your newsletter, but I think we can dream a little bigger than that. Jana has one-to-many offers like her online yoga, and there are better ways to use your writing to bring new clients into your business. Create articles on your own website first, and you can always share them in other places.
Alongside that, it's worth spending some time on your core topics, and my free guide to help you discover your core topics walks you through it. What do you want to be known for? What's your unique way of dealing with the problems people have, and what are the core things you need to keep talking about in relation to that? Jana's focus right now is confidence, self-doubt and anxiety for professionals, across work and relationships. This isn't an overnight fix, but it's all part of growing your authority over time.
Before her new website, Jana had event-specific landing pages for things like masterclasses. Part of her homework is checking whether any of those were on her main domain rather than a subdomain, and whether she needs any redirects, so they're not out there drifting on the internet.
It's always worth knowing that Google tends to have about a three month lag between the things you do and Google actually catching up. When it comes to old pages and URLs that no longer exist, it can take Google even longer to realise they've gone, and in the meantime anyone who clicks through will land on a broken link.
Jana now has Google Search Console set up, and she's already had her first visits. As Google understands more about her site, she'll start to see the search terms she's showing up for, and just as importantly, the ones she isn't. That's what will show her where to make the next tweaks.
By the end of the call, Jana already had a page of notes. The things that stood out most for her were the text size and accessibility changes, which she can hand to her VA, and the YouTube channel she knows has potential. And then, of course, that email sign-up.
Right at the end, Jana said something about the Growth Club that meant a lot to me. She's done so many courses on business management and social media, and she said this has been one of the most grounded and supportive. The content is valuable, yet it doesn't feel like she needs to do it all this week, and the group sessions feel gentle, with the WhatsApp group there if she can't make a call.
That's everything I want the Growth Club to be. If you'd like help working out what your own website needs next, you can join The Growth Club or find out about working with me one to one, or send me a message and let me know where you're stuck.
"Building your email list is a fantastic way to grow."
"The big benefit of YouTube is that it is a search engine."
"Google tends to have about a three month lag between the things that you do and Google actually catching up."
"The content is very valuable, yet it doesn't feel like I need to do it all this week." - Jana
Inside The Website Growth Club, we help established business owners get found online through their website, without posting every day.
Find Out MoreIntroduction and Welcome
Jules: So hi. Welcome back to the Website Success Show. It's Jules here, and today I'm very excited to dive into a website SEO audit for Jana from Tune in with Jana. So hopefully by the end of this episode we'll have identified some quick wins for Jana's websites. So welcome. It's so great to have you here, Jana.
Jana: Thank you. I'm so excited to be here. Thanks for inviting me, Jules.
Jules: No, you're welcome. It's great to have you here. So, before we start, this is a question that I always ask before these audit-style episodes. Yeah. If we were to meet in six months' time and you were telling me about the amazing things happening in your business, how would your website be helping you with that?
Jana: I'd love kind of for clients to come my way without me having to spend too much time marketing and spending a big chunk of my time wondering how I could attract new eyes and reach a new audience. So I think that's the main thing is for growth in my business to keep happening with a little less effort on the marketing end. Yeah,
Jules: definitely. That I think we can all relate to that and that's definitely what, you know, people who are listening and, and Website Growth Club members, it's what we're all aiming for really. Yeah. It's just to, to be able to have a steady stream of clients coming into our business. Yeah. So before we dive in and have a little look at your website, um, tell us a little bit about your business and how your website currently sits within your, your marketing activities.
Jana's Business and Website
Jana: Yeah, so, um, I support individuals in professional environments, whether business owners or corporate individuals with stress, anxiety, burnout, self-doubt. Um, and that also comes into relationships. So we also work on how that shows up in your relationships. You doubt yourself, you're anxious about how you show up. Um, and I work one-on-one, so through hypnotherapy and somatic work, and I offer Kundalini yoga and corporate wellbeing. So that's the thing is you'll see on my website there's bits and pieces of everything. So a bunch of things there.
Jules: Fantastic. And so does I know, um, I should probably explain that Jana is in the Website Growth Club. She's a Website Growth Club member. So I do know a the sort of story of her website. Um, but your website's new, you've just relaunched it and you've done an amazing job and it looks fantastic. So at the moment, do you, are you doing anything? Are you looking at your figures at all? Are you doing anything in terms of seeing whether it's,
Jana: Yeah. No, but what I have done is I, I've received an email from Google Console, excuse me, if my terminologies are not, you know, on point and it says something like 20 visits, and I'm like, oh, yay. That for me sounds like a good start for like, it's really been a month since I've launched it and I haven't put a lot of attention yet to it in terms of, you know, attracting, uh, eyes, but I think it's already something
Jules: fantastic. Yeah. And so do, would people book through your website and like at, at the moment or even previously, what, how was your website sort of playing a part in people's journey to actually finding you and buying from you?
Previous Landing Pages and Domain
Jana: That's my goal. So before I already had landing pages, so it would work if I over-promoted the landing page on social media, like really driving traffic to it for a search. And now it's like a proper website where my goal is for people to learn about me, my work, what the experience is like, and they get to see the different offerings where absolutely they can book and even see what I'm doing in person and online. So the whole thing.
Jules: Fantastic. So the landing pages that you had before mm-hmm. Have they all gone now and the, were they on the same domain that you are on right now?
Jana: Uh, actually it's a good point. I need to check that. Uh, they might have been, yes. Well, it was through many. I need to double check that Jules actually. But they might have been, and that's something actually important that I might need to close them. Uh, but there were specific like landing pages specific to either like a masterclass that I'm launching or, uh, you know, like it was more event specific and I had one landing page as general, but honestly, I, it never gave, gave me any return. I wasn't promoting it. It was almost useless. Yeah.
Jules: Yeah. I think probably the thing to check is whether they, if they were on your main domain rather than a subdomain.
Jana: Okay. Which
Jules: maybe on MailerLite you, if that, was that the only, yeah. Was that the only, um, domain that you had? Can you remember?
Jana: Yes. It was the only domain. Yes. So tuneinwithjana.com. Mm-hmm. Uh, so I know that was my previous website landing page, which is now changed to a full website. So that's gone. But other like event specific, uh, pages or landing pages, that's what I need to check. Yeah,
Jules: yeah, yeah. Just make sure that it, that a, as you say that they're not out there somewhere drifting on the internet. Mm-hmm. If they were in tuneinwithjana.com and it wasn't a subdomain, they would've gone, when you moved your domain over to Squarespace, they would've disappeared.
Google Indexing Lag and Search Console
Jules: So it may then be that maybe you want to think about whether you need any redirects or anything like that, because it's still quite new. Like your website is still fairly new. I definitely think from what I've, from the little look that I've had, Google is still catching up with those changes. Right. And there are a few things that are probably a bit too in depth to go into on this call, but we can certainly talk about those in the growth club in on the next Q and A call, or we've got a hot seat call coming up next week, so we can have a little chat about that. We can maybe dive into your search console within that. You can share your screen and we can have a little look and just see what's going on. But I think, you know, it is always worth understanding that, that Google tends to have about a three-month lag between the things that you do and Google actually catching up. And sometimes when it's a case of getting rid of old pages and old URLs and things that we, that no longer apply to our website, it takes Google a bit longer than that to actually realise, oh, hold on, that doesn't exist anymore. So even though Google knows now, if people click on it, it won't, it'll just go through to a broken link. Um, it's, it's worth understanding that, that there's always that lag there. Really.
Jana: Mm-hmm.
Jules: So, yeah. So
Blogging and Content Strategy
Jules: let me share my screen and we can have a little look at your site and, um. And sort of go from there. There was a, a couple of other questions I did want to ask you as well was, do you have a blog anywhere else other than on your side? No. Do you have a Substack or anything like that?
Jana: No. No. Good.
Jules: I
Jana: mean, no, no.
Jules: Good. I'm glad to hear that. 'Cause I could, because I definitely feel like with your business
Jana: mm-hmm.
Jules: The thought leadership side of things and the becoming the, the ma the, you know, the authority that you already are bringing that into your own domain I think is one of the real opportunities. So with, with businesses where you've got a load of services, so, um, salons and clinics and things where you've got lots and lots of services mm-hmm. You might not necessarily need to blog in order to build up the, the, the, the content that's out there on your website. But I feel like with yours, once we get those core pages set up and, and actually working for you, then blogging I think could potentially be something that could really help you. Have you ever, have you ever done any blogging or anything in the past?
Jana: I've done a bit on my past, past, like five years ago I had a proper website kind of and I was blogging, uh, but again, I wasn't doing proper search optimisation, so I always felt there was effort that I was putting that wasn't giving me anything in return. Yeah. Uh, but I have a newsletter. I have, you know, sometimes I put some articles on LinkedIn so it's very haphazard and that's why now I'm pausing on it and I'm really resisting don't go on Substack until I figure out what's the best channel for blogging. Yeah.
Jules: Yeah. I think build up that authority on your own domain because you can always share it in different places. I'm not a big fan of Substack anyway. Mm-hmm. Just purely 'cause I think we can dream a little bit bigger than that. So the, the big, the big draw with Substack is then you can monetise your email list, right? Mm-hmm. Or your monetise your newsletter. But I think there's much better ways in terms of like using that to then bring new clients into your business. And because you have some one-to-many offers, you know, the online yoga and you've got things that you can, you, you can sell to more than beyond sort of one-to-one. I think that, um, actually Substack you, you don't need that. You're probably much better to actually create those articles on your own website and then use that to share out to different places really. Especially if you're doing a few, you know, if you have been doing LinkedIn newsletter or LinkedIn articles and that kind of stuff. I think starting with that on your own site will probably be better moving forward. Really.
Jana: Okay.
Jules: Okay. And that's good. I'm glad to hear that you, I'm just gonna share my screen first, actually. Um, share that.
Email List Building
Jules: I'm glad to hear that you, um, have got an email list. Uh, are you emailing them regularly? Uh, is it something that you
Jana: Yes. Yeah, I do once or sometimes even twice a week.
Jules: Fantastic. Mm-hmm. And how do people sign up to your email list? That's something that I probably could have a little look at first and foremost 'cause
Jana: it's not on the website yet. I was wondering actually for now, the only way you'll end up on my mailing list to the website is if you, uh, there's a freebie under the online Kundalini yoga page because it's like Kundalini yoga online practice. Um, so somewhere down, down, down, down. Yeah. This one, nine minutes, three sacred reset. So this is the only way you end up on my mailing list and usually that's how I bring people to my mailing list is through freebies.
Jules: Yeah. And
Jana: I have quite a few, they're just not promoted yet on the website.
Jules: Mm-hmm. Okay. I would definitely say in terms, because building your email list is a fantastic way to grow. You know, it is so much more reliable that people are actually then getting the emails rather than people actually seeing the stuff that we're posting on social media. So I would a hundred percent encourage, even if you do nothing else, just let me come back to your homepage. Pop something on your homepage where people can get on your email list and make that a priority. Definitely.
Jana: Okay.
Jules: Even if you add in a couple, you could, so you could definitely put it in a couple of places so you could have something where people haven't got to dive into stuff to find out how to get on your email list.
Jana: Mm-hmm.
Jules: Either having something next to, next to this with your, um, your call to action here. We, you can, you've got, if you've got a transactional call to action, which is people booking to get on a call with you, so that's taking them that further step and towards, towards buying from you. Mm-hmm. But even just something transitional there that then they can join the email list as, as the next step rather than if they're not ready to book a call straight away.
Jana: Yeah.
Jules: But what you could also do is just pop a banner somewhere, you know, it doesn't need to be right at the top of the page. You could certainly have it lowered down on the page if you want to. Just having a banner somewhere here that will allow people to sign up to your email list. So maybe a banner promoting the freebie. Um, let me come to my website and I will show you what I mean. So I've got on the bottom of mine, my homepage. I have got, let's have a look. Whereabouts is it? Uh, typically I haven't got it on my homepage. I must have taken that little bit off. So lemme go onto, I know I've got it on some of my blog pages. Uh, it might be on this one. Let's have a little look. No, let me go back to another blog page. So I've got a, I've got a couple of things on the sides of my blog. I've got like a couple of little ba um, banners here where people can get the, join the community or get, get one of the, my freebies or, let me see. I'm just wanting to want to show you that, like this kind of thing is what I was thinking. So somewhere on your homepage you could have, um, just a banner with a, a link to the, like, as you've got on the ones where we d oh, sorry, where we dived into it. Mm-hmm. Just having that as a banner on the, on the homepage. And another thing that I have on my website is this banner where people can sign up for my newsletter without actually getting a freebie or anything. Okay. And I do find, and I have mine set up, so I get a notification if some, someone signs up through this I have a, have it specifically set as footer form. And it does happen quite a lot where people will just come through and they don't necessarily want the freebie or they're happy to sign up, they just want the, the newsletter that's gonna give them the, the tips and, and tricks every week.
Jana: Mm-hmm.
Jules: So even if you did nothing else, but just adding that in before your footer of your website or adding it somewhere here, here on your footer mm-hmm. To join the email list. Okay. I think that that's definitely a, a sort of priority action that you could take that would, that's gonna help you then to grow your email list.
Jana: Mm-hmm. Thank you.
Website Accessibility and Font Size
Jules: One thing I can see whilst we are here, just in this area of your website is just a thing that you can, you can fix as a general kind of, um, best practice really. So Google is not keen on anything below a 16 pixel. If I fire up my little plugin, that helps me inspect a page, I can see. So this one here, these navigation menus are 11 pixels.
Jana: Mm-hmm.
Jules: Um, these are 11 pixels as well. This is something under here is 11 pixels, so it might be, so even with this, this is a 16 pixel, which is really the minimum that you want in terms of Google actually seeing the site as accessible and mm-hmm. Like, it not being something that kind of. Causes unnecessary friction. Mm-hmm. And also for people coming through to your site as well, we don't want people to have to get their specs out to, in order to actually read our website. And especially with things like the navigation menu where it's an important part of your site. Mm-hmm. Mm-hmm. This is a really important part of your site. We want people to be able to explore your website and find where they need to get to. Mm-hmm. And find out more about what about working with you, find out more about your programmes, and spend time on your site as well. 'Cause that then sends signals to Google that this is a worthwhile site and it's good for people to be here. Mm-hmm. So that's an immediate fix that you could also do is just upping that font size. I never tend to use less than an 18 pixels, and it does depend on the, on which font it is. But 18 is generally quite safe. Mm-hmm. And you, you might sometimes think, oh, I need to, because it's a mobile, I need to use a smaller font. But actually, if anything, it's probably more slightly the other way. So you, even on a mobile device, we want minimum of probably 18 pixels on there.
Jana: Mm-hmm.
Jules: Yeah. And that applies for anything. So even this little um, copyright banner across the bottom, that's something that maybe could be in a 16 pixel. And as you're doing that and as you're making that change, maybe also just think about the contrast as well, because that's another thing that Google wants to see for accessibility, is that there's enough difference between the background colour and the foreground colour. So I talked about this back in episode. Let me just have a little look. So I had Rachel Mess came on episode 125 of the, of the podcast, Website Accessibility Basics. So you can go and have a listen to that one as well. We just talked through some of the the best practices really that can help make your website more accessible for whoever is looking at it, but also for Google and for AI bots crawling through your site as well.
Jana: Mm-hmm.
Jules: So I would think about that. Um, as you are doing that as I say, you could have something in here which could also then immediately link to the freebie or link to signing up to the email newsletter, you could have that within the, um, the navigation menu there as well.
YouTube Strategy and Repurposing
Jules: One thing I did notice that you've got a YouTube channel, haven't you?
Jana: Yes. It's not, you know, I haven't uploaded anything in the last probably year, but
Jules: Okay.
Jana: I keep getting a good number of, uh, likes and comments and this, so I keep it going and when I can, I do upload something. Okay. Not
Jules: bit
Jana: complimented.
Jules: So tell me about that then. What, so what's, what stops you from uploading to YouTube?
Jana: Oh, just the effort of creating videos.
Jules: Okay.
Jana: Honestly. Yeah. What
Jules: about Shorts on YouTube?
Jana: Okay. I haven't thought of that. It's another. You mean like social, like, like what I do on Instagram or like a different kind of hmm. Like just re-uploading my Instagram content.
Jules: Absolutely. Okay. So I was looking at your, obviously I'm, I don't, I don't go on social media often. I'm very rarely on there right now. Um, but I did have a look before we came on this call. I had a look at some of your videos and you are, and they're amazing. They are fantastic. And you have just got such a great presence about you and so calming and just the message that you were, um, you were getting across as well, that I feel like if you can have that content where it's searchable and the big benefit of YouTube is that it is a search engine, so that can help to then grow your authority in Google as well by having those YouTube videos on there, and then ideally linking to your own website from that as well. So Google makes that connection between your YouTube and your website. And I don't know if you had it, I think, did you have a link to your YouTube channel other than
Jana: Yeah, on my, on only on my yoga. Online yoga. Okay. 'Cause mainly, mainly it's yoga content.
Jules: Okay. Mm-hmm. So I'm, I think because there is so much, there's so much overlap in what you do as, as well. It's not like, it's not like the things that you do in the yoga don't apply to the hypnotherapy. It's all the message itself. And we've talked about this, I know when you were deciding on your homepage and what to sort of focus on. We've talked about that of the, the overall problems that you solve for your clients. Mm-hmm. I definitely think that there's crossover with that. So even again, if you just added your YouTube link where you've got your Instagram and your LinkedIn links there mm-hmm. Add the link to your YouTube there as well. And then make sure that your videos on YouTube are pointing people to your website if you can. So I know you've got that. I think I've can see that a link to a Facebook group here. I would encourage pointing, pointing wherever, always point it back to your own domain. And especially now you're building up your own website authority. We wanna, we wanna be sending people back to the, the, the content that you own really. Mm-hmm. So I would seriously think about that.
Jana: Mm-hmm. And
Jules: yeah, upload those amazing videos that you've got on Instagram, these inspirational stuff that you've got on here. Mm-hmm. Just purely uploading those to your YouTube, I think could be a great way to just grow your YouTube channel, um, and, and grow your authority there as well. Really. Mm-hmm. Yeah, definitely. How do you feel about that? About the adding that content to your YouTube channel?
Jana: Uh, yeah, I think, you know, I was using, I don't know if you know your RecurPost. It's a very good tool and it's just kind of. Uh, reposts content, even old content as new content and on different channels. So I was just thinking, I don't know why I didn't think of doing that for real. So it could be for Shorts. So it could be a very easy fix or, you know, thing that I could just do, but I'm, I don't have the energy, that's the thing. The energy to take on something new to post myself. Oh God no. Yeah. But if there's a reposting, um, schedule scheduler, that would be ideal. Yeah.
Jules: Yeah, yeah, definitely. And yeah, if you can just do that and just, I think where, if you're thinking about it with. YouTube, think of that as part of your long-term strategy as well, because YouTube is, you know, I think definitely in terms of, um, searchability and organic discovery, YouTube is, is can be really powerful. Definitely. Yeah. Mm-hmm. Especially as you've got that channel there. You know, if you, if this was, if this was a go and start YouTube channel, it would be a very, very different conversation. But I'm all about repurposing that content as well. And actually what, even beyond the YouTube channel, I would also think about whether that some of those short videos that you've got there need to also be on your website as well, because you, you know, the, I think from listening to you talk on those short videos there, I think that's a, a really fast way to get across your amazingness on your website as well.
Jana: Mm.
Jules: So even, and actually that's, I, I guess another thing is that it's easier than if you are, if you do have those videos on YouTube, then you can embed them on your own website a lot easier and it would then take people then to your, your YouTube channel, or they can watch it right there. Whereas with Instagram, they're off on Instagram. So you, so I do that with my, the, like, the episodes like this I will put onto my blog. Mm-hmm. And I will have that embed on there so people can actually watch the YouTube video version or listen to the blog, the audio version directly there on my own website. And that could be a way, again, to really build up those links between them so that your authority online people know, and the bots know that your YouTube channel and your website and everything is the same, is the same, ya it's the same business, really. Mm-hmm. Mm-hmm. Yeah. Think about that. But all of these things take time. So it is something that I would definitely think about. You've got that repurposing content, app that you can use. Then think about that and then sort of be thinking about, okay, what, which out which out of these videos, and maybe even with the videos, I think I just saw that you had some of your YouTube videos linkable on your Yeah. Your website. That's great. And then just thinking about, okay, what are the most important ones that really get the message across in terms of what you want to be known for moving forward. Mm-hmm.
Jana: Mm-hmm.
Jules: Have you, um, have you
Core Topics and Messaging
Jules: done some work on that in terms of thinking about what you really do want to be known for moving forward
Jana: in terms of messaging? Yes. I think it's, oh, it's one of the hard ones. I've changed it so much over time and I think, you know, I've tried to niche more. I've tried to all kind of lines and ways and right now I'm at this like, kind of like more the emotional bit, like confidence, self-doubt, anxiety, work for professionals mainly, but it could be in areas of work and relationships. So that's kind of my area.
Jules: Yeah, absolutely. And I think that's very much needed right now. I think it really is.
Jana: Yeah. Yeah. Mm-hmm.
Jules: Um, so yeah, I would just maybe think about that. So have you, um, done the work on your core topics? So do you know like those core things that you need to sort of. Talk about and the have, so there's a, I've got a freebie in my website and there is a link to that in the growth club in terms of actually just se spending some time thinking about the core things mm-hmm. That you need to then talk about on your website. And again, this is all part of growing your authority over time. So I know that, you know, this isn't an overnight fix. No. But it's certainly worth thinking about that in terms of, okay, what's the, what's my unique way of coming across and dealing with the problems that people have and what are the core things that I need to constantly be talking about in relation to that? So yeah, I would definitely spend a little time thinking about that.
Jana: Mm-hmm. Mm-hmm.
Jules: So I think, I think I say your website is looking fantastic. I think you've done a really good job on your messaging. I think. Definitely. Um, there are a few different places where that contrast. Maybe just a couple of tweaks to that in terms of the visuals in looking at your website. Um, how are you feeling about your website at the moment?
Jana: I love it. I feel like, honestly, my VA is the one who did like the design here, so not taking credit for her, but I think I'm very happy with the design, like on a design and content level now I wanna just go deeper into text reading and making sure it's really aligned fully with me again. So just refining copy and content, as you said, like the topics and what's more I can bring in.
Jules: Yeah.
Jana: Um,
Jules: and I, I think that will happen over time actually. Yeah. So you've got some of the basics in place. The homepage, again, it's, it's not always easy when you have, um, different things that you talk about. So that was why we then looked at, okay, what's the overall message that you, you, you're sort of working on your business, right? And now you've got Google Search Console set up and now, and you Google will start to understand more about your site. Mm-hmm. Hopefully what you'll then start to see is you'll start to see some search terms that you are actually showing up for. Yeah. And that's something that, again, we can explore that in the Q and A calls in the growth club, where if you wanna come along and share your screen, we can have a little look and see what's happening right now. Mm-hmm. And see what Google is starting to associate with you, and most importantly, what it's not as well. And that's where you can then dive a little bit deeper of, okay, what are the tweaks that I need to make? Um, I think definitely having your service pages, I would always say focus on the pages that are closest to the sale, which I think you've really, you've really done that. We did the in-person, the Kundalini yoga, the in-person stuff. You got your Google Business Profile sorted. Did you? In the end, yes.
Jana: Yeah. Yeah. Finally. Oh my God.
Jules: That was, um, that's something, it's such a common topic that comes up all the time in the growth club, and I love it. The fact that everybody's in there supporting each other and saying, yeah, I had that problem as well. And so that's good because then that, that can help to keep bringing those local clients in te and as you build your authority in that as well in your location, then that's a great place to start in terms of building that authority further. And, and, and for the online stuff where it's a a little bit harder to then stand out really. Mm-hmm. Um,
Page Titles and SEO Tweaks
Jules: just have a little look at your page title. So maybe just a little bit of a tweak with your page title and your, your description page title in particular. Google quite often will rewrite the description, but page title, ideally wanna keep it under about 60 characters. So you could definitely take off, like having your name at the end. The business name, you don't, probably don't need to have that in there. And probably you don't need the somatic hypnotherapy on the yoga page. Tell me if I'm wrong, but I would imagine yes, you're right. Mm-hmm. That probably doesn't need to be in there, so maybe just simplifying that as well. Um, you could add, so if you just had Kundalini yoga classes in Ireland in person, you could maybe have in person, um, on, in there. But maybe you want to do a little bit of keyword research as well with this page. So if you know that you want this page showing up for Kundalini yoga classes in Ireland, you could do some simple keyword research, which we've got the module in the, in the growth club on that. So you can just validate this page and work out whether there's something additional that you could add into that page title, um, that would help that show up. But the fact that you've got that in there is good. So even if you did nothing else but just chopped off the, the stuff that's, that's excess on that. Um, the reason we don't want that is because then if this page is talking about somatic hypnotherapy, then that's competing with the page that's actually about the somatic hypnotherapy as well. So that's why we kind of want to, eliminate that crossover between the pages and just having a, a really clear title that's telling Google this page is about in person, Kundalini yoga classes in Ireland, really. So mm-hmm. Yeah. It's all that to say you're getting there with that, but it's just those tweaks that we'll, we'll sort of make from now, really.
Jana: Mm-hmm.
Next Steps and Wrap-up
Jules: So anything in particular that's really kind of stood out in terms of the next steps and, and things that are gonna. You're gonna start focus on, oh
Jana: my God, I already have like a page of the notes here, here, by the way. So I think it's just, you know, those little things that might make a big difference, like the text size, the accessibility basically of the, the content, like the visibility, uh, that you,
Jules: yeah. And hopefully that might be a quick fix as well, especially if it's something Absolutely. In Squarespace, I don't quite know.
Jana: Yeah.
Jules: Like how easy that is or whether you've gotta do it on a page by page. Yeah. But certainly if you've got a VA that's, that's something that you can sort of hand off to, to go and do that for you.
Jana: I know it's so handy. And the YouTube bit, which I know I've neglected for a while, but I know there's potential because I have already quite a good number of videos there and without me doing anything, I constantly get new followers and new, you know, a lot of likes and comments so he, oh God, I wanna invest more in it and this could be a good fix, like quick kind of something that I could actually do to keep it alive. So
Jules: yeah, I've learned a lot from Jerry Potter around, um, YouTube and around set, setting up like your banner on your YouTube to then encourage people to join your email list and that kind of stuff as well. Okay. So I de definitely found his YouTube isn't a massive, like, it's kind of something that I do with the podcast, like these kind of episodes go on YouTube and if I have any guest experts on anything where it's kind of like two people talking, whereas I tend to keep my solo episodes now just as audio, but having it there, it still does tick away in the background and gets a few more downloads each week, so. Right. I think with a site like, like with a YouTube channel like yours where you've got more, a lot more subscribers than I have and you've got, your videos are already encouraging people and you've got a good number of views on them, I think. Yeah. And most importantly, you are already creating that. You or you have already created those videos for Instagram.
Jana: Right.
Jules: Then great. Yeah. Use, use them make most of them really. Absolutely. So I think that, and, and then just that, that email sign up.
Jana: Yeah,
Jules: yeah, definitely. Definitely. Yeah.
Jana: Yeah.
Jules: Absolutely. And maybe thinking about that in terms of like, the message on that email sign up, just thinking about like what your newsletter does. Okay. Like how, how it helps people that, and just something simple there. So yeah, sign up for the, the weekly dose of
Jana: Right. Yeah.
Jules: Of ya. Really. So definitely I need to sign up myself after watching a couple of your Instagram videos. Very welcome. I need some ya in my,
Jana: you'll be very welcome.
Jules: Absolutely.
Jana: Um, yeah.
Jules: Fantastic. Yeah. So before we finish, um, I would love to you to give your business another little shout out, which is remind us where, what, what you do and where we can connect with you. Most importantly.
Jana: Tuneinwithjana.com, come to the website. Yay.
Jules: Come to the website first and foremost.
Jana: Yeah, thank you. And, and yeah, I, I really, I mean, my background has been in 10 years of corporate environments and I think that's where, what that work that I offer people comes from my own struggle in life, feeling burnout, anxiety, and also feeling like what am I doing with my life? Kind of questions. And
Jules: yeah,
Jana: having so much fear to follow a life that feels aligned and that feels a bit different than what the system wants us to kind of step into. So that's what I help people with. Feeling more confident, calm, and stepping into life, work relationships with ease, calm, and confidence.
Jules: I love that. I love that. I said to Jana before we started recording, I was like, I need to have you back on as a guest and just come in and, and spread more of your amazingness. Um, so we'll get that sorted out and you'll, you'll we'll sit have Jana back to chat about what she does and how, how it can help.
Jana: Thank
Jules: you everybody. I think we all need that, especially at the moment. I think we really do all need that, to be honest.
Jana: Yeah.
Closing and Growth Club Shoutout
Jana: And I do wanna mention like how amazing being part of your membership has been. Things that I talk about is, you know, this business world can be really hard, especially for people who are trying to do things that they love, but then you realise, oh my God, I need to market myself. Yeah. There's a business side to things. So I've done so many courses on business management, social media, all of that. And I think this one has been one of the most grounded ones and it's supportive in so many ways. 'Cause the, the content is very valuable, yet it doesn't feel like I need to do it all this week. You know, it feels like easy, like a good pace. And even the, you know, weekly catchups or like meeting session group sessions, it feels gentle and soft and, you know, if you don't attend, you can still be active on the WhatsApp group. It's, it just feels perfect for where I, I am right now and how I wanna do business. So I'm so happy to be part of your community, Jules.
Jules: Oh, I, I love having you there and I love hearing that that's everything that I want for the Growth Club, is it to be that kind of environment. So yeah, thank you so much for saying that, and thanks for being here. I I, it's been great diving into this and just having a little, little look as I was sort of getting ready for the call. I was diving in, I was like, oh, there's so much potential with this. I think it's amazing, really.
Jana: Thank you so much. I appreciate you. Thanks for your time.
Jules: Thank you. And thanks for listening and if you need any help with your website or showing up in Google and AI search, then feel free to reach out. Send me a message and let me know where you're stuck and we can dive in and see how we can help you. So thanks so much. Thanks for being here, Jana, and I'll see you soon. Bye.
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She helps female business owners & entrepreneurs grow without social media - teaching them how to show up on Google, get recommended in AI search, and turn their website into their hardest working team member. So more of the right people find them, book with them, and buy from them - with intention, not constant hustle.
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